The design is particularly characterized by its eye-catching proportions and classic references. The Cellu Lamp collection is a modern interpretation of the classic folded lampshade. The design has been brought into the present-day aesthetic with its PVC shade for enhanced durability, resting on a powder-coated aluminum column and powder-coated steel base, both designed with a distinctive, robust expression.

The shade reveals clear references to the iconic pleated lampshades, an element that has been preserved while infusing the overall design with a contemporary, updated aesthetic that complements modern interiors. The base possesses a remarkably distinctive, enlarged expression, further emphasized by the striking and playful color combinations of the powder coating. Thus, Cellu is an evident fusion of the new and the old, beautifully composed in a design that draws references to both classic craftsmanship and new, modern design principles.

Simon Legald graduated from The Royal Danish Academy of Fine Arts in the summer of 2012. His work consists of both small- and large scale products. Simon's designs are often created in a dialogue between craftsmanship and industry. He also likes to incorporate the techniques that are necessary for the structure of a product into the design by highlighting them visually.

"Honesty is what makes a product understandable and is what describes the products functionality. If you understand the product, it does not need any explanation. The essence of my design is for it to be bought and used. Therefore, it has to satisfy not only the functional aspects, but also the psychological and aesthetic needs. For me simplicity describes the true identity of objects and makes them trustworthy. In my design, I try not to add any unnecessary details. I work with simplicity by highlighting the necessities instead of hiding them. It gives the product a simple and honest expression."